SuperEnduro heading beyond Europe – new 5-year deal for ABC Communication and FIM

SuperEnduro World Championship to head back outside Europe after event promoters, ABC Communication, sign new five-year deal with FIM.

 

Governing body of World Motorcycle Racing, the FIM, has confirmed a new five-year contract with ABC Communication to continue as organisation behind the SuperEnduro World Championship. 

The long-standing promoter of both SuperEnduro and World Enduro Championships, ABC Communication has signed the new contract to run the hugely popular indoor World Championship events until 2024. As part of that deal there are new plans to bring the World Championship to a wider audience once more outside of Europe. 

In the press release from the FIM, both FIM President, Jorge Viegas, and ABC Communications CEO, Bastien Blanchard, speak of “growing the FIM SuperEnduro World Championship outside of Europe” and it is clear the plan for the future is to extend the series back outside of Europe once more.

Speaking to Enduro21, Blanchard confirmed: "The goal is to cross the oceans to organize rounds out of Europe from 2021. We are already working hard on that as well as with TV broadcasters in the USA, Australia and Asia.”

ABC Communication is the promoter of the FIM Enduro World Championship dating back to 2004. The French company took on promotion of the indoor series in 2012 delivering 40 events over four continents in that time.

The original contract between the two parties for this indoor discipline was first signed back in 2012, and since then the series has certainly grown in popularity and as a spectacle for Enduro fans.

 

ABC Communication SuperEnduro Enduro21

 

The FIM SuperEnduro World Championship reaches a live audience in excess of 300,000 people and through its live and highlights TV / Digital broadcasts reaches almost 200 countries.

FIM President Jorge Viegas says of the new contract: “The FIM is very proud to be able to have this opportunity to extend the contract with ABC Communication for a championship that has become more and more successful over the time it has been in their control. We are confident this path will continue. Moreover, the renewal and extension of this agreement reinforces the trust that the FIM has in ABC Communication to maintain the development of this spectacular indoor championship, especially outside of Europe.”

Equally delighted, ABC Communication CEO Bastien Blanchard said: “We would like to thank the FIM for renewing its confidence in us for the next five years. We strongly believe in this discipline which although still young has great potential thanks to its riders and the spectacular action it provides to the fans. We will continue our efforts to promote and extend media coverage in order to grow the FIM SuperEnduro World Championship outside of Europe.”

 
Photo Credit: FIM/Future7Media
 
 
 
Byline jp ISDE 2018 Enduro21
Jon Pearson
Enduro21 Editor and Bike Tester
jon.pearson@enduro21.com